One Color, Head to Toe
Official rules for XRAYED's October 2026 competition. Entries are open October 19 to November 1, 2026.
Last updated September 29, 2026
The English version of this page prevails over any translation.
1. Organizer
This competition is organized by VONDOU SRL, Rue Baron de Castro 37, 1040 Brussels, Belgium, enterprise/VAT number BE 0758.768.048 ("the organizer", "XRAYED"). Contact: support@xrayed.co.
Apple Inc. and Google LLC are not sponsors of, and are not involved in any manner with, this competition. This competition is not sponsored, endorsed, or administered by, or associated with, Instagram (Meta Platforms, Inc.) or TikTok; by entering, you release Instagram and TikTok from all responsibility in connection with it. Mytheresa is not affiliated with, and is not a sponsor of, this competition.
2. The theme and the window
The theme is one color, head to toe: publish a look worn in one color family from head to toe. Shades, tones, and textures of your color all count - camel with cream counts as one family, washed denim with navy counts as one family, all black counts. How completely you commit to the color is part of how entries are judged.
Entries are open from Monday, October 19, 2026, 00:00 until Sunday, November 1, 2026, 23:59, Brussels time (CEST, UTC+2 at opening; CET, UTC+1 at closing).
3. How to enter
Open the Look Contest in the XRAYED app during the window, turn Featuring on, confirm that you follow @xrayed.co on Instagram, and tap Join the contest. You must also publish at least one look on the theme during the window. Publishing a look without joining does not enter it. There is no entry fee; no purchase is necessary, and no purchase or payment improves your chances in any way.
Two entry conditions, stated here so nothing surprises you later:
Featuring is on. Winning and featured competition looks are shown on XRAYED's social channels, so the featuring opt-in must be ON for your entry to remain active. You can turn it on in the app's settings (the gear on your profile, section Featuring) or when joining the competition. What featuring covers is described where you turn it on. You can turn it off at any time in settings; while it is off, your entry is paused and your looks are ineligible. Turn it back on before the closing time to resume your entry. Featuring must remain on through judging.
Follow @xrayed.co. Following @xrayed.co on Instagram is an entry condition. By joining, you confirm that you follow it. The follow is not verified during the window; if you are selected, you will be asked for your Instagram handle at confirmation, and the follow is verified once, then.
One judged entry per account: if you publish several on-theme looks, the jury first selects your strongest one, and that look represents you. Additional looks never add chances.
4. Who can enter
You must be 18 or older and reside in the European Economic Area (excluding Italy), the United Kingdom, or the United States (the 50 states and the District of Columbia). These conditions must hold from your entry through the award. One prize per account per competition. Void where prohibited by law.
Employees, officers, and direct contractors of VONDOU SRL, and members of their households, may publish looks but cannot win, and their looks do not count toward the entry thresholds in section 6.
5. Judging
A jury appointed by the organizer judges entries on merit against the theme, on two criteria: commitment to the color family (how completely the look holds one color, head to toe) and the quality of the look (styling, proportion, texture, and how interesting the color is worn). The jury names one winner and a shortlist of up to five finalists, ranked. No draw, raffle, random selection, or public vote plays any part. The jury's assessment of theme fit and merit is final. Volume does not win; one excellent look beats many good ones.
6. The prize and eligible entries
One winner receives a Mytheresa digital gift card worth 250 EUR, or its equivalent value in US dollars for winners residing in the United States. If the competition reaches 200 eligible entries, the value upgrades to 1000 EUR (or its US-dollar equivalent) for the same single winner.
An eligible entry means: one account that joined through the Look Contest page, confirmed that it follows @xrayed.co on Instagram, published at least one look during the window that the jury deems on theme, has the featuring opt-in ON, and meets section 4. Each account counts once, no matter how many looks it published; excluded persons' looks never count. Both thresholds (10 and 200) are counted at the closing time.
Minimum-entries rule, stated up front: if there are fewer than 10 eligible entries at the closing time, the window extends once, to Sunday, November 8, 2026, 23:59 CET (UTC+1). If there are still fewer than 10 eligible entries then, the competition is canceled and no prize is awarded. This disclosed rule is the only ground on which the competition can be canceled.
The prize is a digital gift-card code, purchased for the winner's region after confirmation, not exchangeable for cash by the organizer, and subject to the issuing retailer's own gift-card terms (including any validity period). Any taxes on the prize are the winner's responsibility; the organizer makes no tax representations.
7. Winner notification, confirmation, and award
The jury selects the winner and finalists after the window closes. The provisional winner is contacted by email at their XRAYED account address within 3 days of the closing date for an eligibility confirmation (age, country of residence, and the Instagram handle that follows @xrayed.co).
The provisional winner has 7 days from that email to reply and confirm. Once confirmed, the winner and the finalists are announced on XRAYED's social channels, on or before Friday, November 13, 2026 (or November 20, 2026, if the window was extended). Finalists are named with the winner; they receive recognition, and their looks may be featured under their active featuring opt-in. They receive no prize.
If the provisional winner does not reply in time or does not meet the eligibility conditions, the prize passes to the finalists in the jury's ranked order, each contacted the same way with the same 7-day window. If the winner's account has no usable email, the announcement itself carries a claim instruction (contact support@xrayed.co) with the same deadline. Only if every ranked candidate fails does the prize roll into a future competition. If a winning account is deleted before delivery, that claim lapses.
The gift-card code is delivered by email within 14 days of the eligibility confirmation. The winner's first name or handle, and the finalists' handles, are available on request to support@xrayed.co for 60 days after the announcement.
8. Featuring and publicity
Entries are public looks published under the XRAYED Terms of Service. With the featuring opt-in required by section 3, competition entries may be shown on XRAYED's owned social channels (Instagram and TikTok) during and after the competition, and the winning and finalist looks are announced there. The opt-in's full scope is described in the app; it can be withdrawn at any time in the app's settings (the gear on your profile, section Featuring), with the consequence for this competition described in section 3.
9. Your data
Joining records your account's participation in the competition. XRAYED uses that record, your public looks, and your Featuring status to determine whether your entry is active and eligible under the existing Terms of Service and Privacy Policy (xrayed.co/privacy). If you are selected as the provisional winner or a finalist, the organizer additionally processes, for running this competition only: your email correspondence, your confirmation of age and country of residence, the Instagram handle you name for the follow check, and prize-delivery records. This information is kept only as long as competition administration and legal obligations require, then deleted. The data controller is VONDOU SRL (section 1); contact support@xrayed.co for any data request.
10. General
The announced closing time stands; the competition can only be canceled under the minimum-entries rule of section 6. These rules and any dispute relating to this competition are governed by Belgian law, except where mandatory law gives you non-waivable rights in your country of residence. The courts of Brussels, Belgium have jurisdiction, except where mandatory consumer-protection or jurisdiction rules allow you to bring claims elsewhere. If any provision of these rules is found invalid, the remaining provisions stand.
Version: one-color-head-to-toe-2026, updated September 29, 2026.